Blog purpose: To help artists be artists with tips on art techniques, setting up your own website, putting on art shows, etc. as well as my own trials and tribulations with being an artist.

Friday, May 14, 2010

How to throw your own art show

On the note of how to get your art shown, if you would like to have your own art show or an auction for your art (I have done both) here are some useful tips:

1. Pick the date and time you want to have your show. I would start planning about 4-6 months in advance from this date. Saturday nights usually work best so you don't have to contend with people's work schedule and Sunday family activities as much.

2. Find a space to borrow or rent for the amount of time you want. I recommend allotting 2 hours for the show, with an additional 1-2 hours for set-up/break-down. I would pick a studio type setting - a big empty space, usually with hardwood or cement floor, track lighting or otherwise good lighting, a way to play music and ample space to display everything you want. For my first couple art shows I rented a space for a day for $200 a pop. I recruited a few other artists who wanted to show their work and we all chipped in. For my auction I got the space donated.

I would recommend getting a few other local artists to do the show with you. That way it's cheaper and you get more promotion out of it (5 artists each bring 20 friends = 100 people. One artist = 20-40 people usually). But of course you can do a one-man show as well, you just have to work harder on promotion.

3. If you are attached to you art as I am, get everything scanned beforehand so you can keep them digitally forever and make prints if you want.

4. Decide if you want to charge for the show or not. I usually charge a $5 entry to my art shows and am charging a $10 entry fee for my auction, which is all going to charity. The entry fee will cover the food and some of your costs of renting a space (or if you're lucky it can cover all of your costs for the food and the space).

5. Plan your menu. I have always catered my own and I usually keep it pretty simple with finger sandwiches (tuna, egg salad, cream cheese and cucumber), fruit and vegetable platters, cheese and cracker platter, and some sort of desert (cookies or eclairs). I usually also have wine, champagne, juice and water. This is the most cost effective, but if you won't have the time you could always have it catered.

6. About 1 1/2 months in advance make or have made invitations and pass them out to your friends. Create an event page on facebook. Promote on twitter. Send out an evite to your email list. You can also post a free listing on craigslist in the community section (I haven't tried this before but I plan to do it for the next show). The biggest thing will be word of mouth, so get your friends and family to help promote you to their friends. You could also look into putting a posting in a local newspaper or magazine (I also haven't done this so am not sure how that would work).

7. Recruit a couple friends or family members to help you at the event. If you're charging you'll need a person at the door selling tickets. You'll also want to have another person in charge of the music, making sure the food is stocked, and any other random details. You want to leave yourself free to be the host and roam so you can answer any questions about your art as needed. You may also want to recruit someone to take photos, which you can then post on your blog, website, facebook page, etc.

8. Set up about 1-2 hours before hand (depending on how much art you have to set up). Make sure art work is fashionably shown, evenly spaced, at a good height if it's on the walls, and well lit. Put your price tags next to each piece (it's a good idea to have a master list already made with each piece of art work and the price listed so you can keep track). It is also a good idea to write a biography for yourself with a picture and post it next to your art. If you have business cards lay them out on the various tables. Set up food table in a logical location. Set up a play list for music or pick a good set of CDs to play and get the music rolling.

9. Greet your guests and have fun!

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